BAM!!! – 10 Vital concepts for WRITING Great (Ad) Copy
Don’t just communicate – GET YOUR MESSAGE (ad copy) READ!
As usual I was doing 3 things at once but I was listening! $Million earner David Sharpe from Empower Network talked about these 10 areas of importance…
1. Write your copy like you talk (don’t sound like a robot – sound like your talking to a friend)
2. Focus less on grammar and more on “easy reading”
3. Write in small blocks (don’t write all the way across the page – people’s eyes get tired!)
4. Sell through a Story (it entertains and engages)
5. Have an opinion! (people pleasers are broke!)
6. Have a unique Headline (grab attention)
7. Have an outlandish opening sentence or statement (that flows with your message)
8. Forget too many facts – concentrate on the story
9. Use Bullet Points for the meat & potatoes (easy and quick to get across info)
10. Make sure to end with a Call to Action (How to buy)
That’s it but it’s all great stuff – I hope you can put it to good use with your business!
Michael Alexander
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